In 2022, the revenue of meal kits in the UK was estimated at roughly 1.5 billion U.S. dollars, up from 1.25 billion USD in 2021*, and it's only expected to grow.

In the early days, a few key players—think HelloFresh and Gousto—dominated the market. Now, in the UK alone, there are over 20 companies offering meal plan subscriptions.

For consumers, the choices are endless, with a vast range of options catering to dietary needs like high-protein or keto, household sizes, and preferences such as eco-friendly packaging or carbon-neutral delivery. With the industry booming and competition intensifying, customers are often overwhelmed by choice.

That’s where sbscriber comes in—a comparison website that allows customers to discover and compare different meal plan subscriptions, all in one place. Take the quiz to receive personalised results or explore options by filtering preferences like dietary needs, price, and catering requirements.

*Source: Statista

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